About Theatra
Everything it takes to put on a show.
Casting, rehearsals, the budget, the box office and the night itself, in one place. Your first show is free.
Who it is for
Theatre companies
Run every show from one place, from the first read through to the last night’s takings.
Cast and crew
One profile, every audition, and your calls in your own phone calendar.
Audiences
Find what is on near you and book in a minute.
Everything you need to put on a show
Cast it
Publish the call, run the day, send offers.
Schedule it
Every call on everyone’s phone, moved when you move it.
Budget it
Know if it pays before you open.
Seat it
Draw the room once, every show sells from it.
Sell it
Online, at the counter and on the door, money to your own Stripe.
Tell people
Listed on Theatra, newsletters, posts drafted for you.
How it works
Set up your theatre
Add the show
Cast and rehearse
Open the box office
Run the night
See it
Productions
One page per show.
Where it has got to, who is in it, what is booked and what it is costing, on one page. The next thing to do sits at the top.
- Cast, team and crew with their jobs
- Rehearsals, meetings and performances
- A to do list that knows the show
Calendar
The schedule, on everyone’s phone.
Every rehearsal, meeting, audition and performance in one calendar. Each person subscribes once and their calls appear in the phone calendar they already use, and move when you move them.
- Works with Apple, Google and Outlook calendars
- Each person sees only what they are called to
- A call sheet by email the evening before
Venues
Draw the room once.
Stalls, circle, boxes, aisles, pillars, the bar and the tech desk, in metres. Grade the seats, mark the wheelchair spaces, and every show at that venue sells from the same plan.
- Blocks, tables and single seats
- Rake and sightlines, with a 3D view
- Shared plans for venues you hire
Ticketing
The house, as it fills.
Sell online, at the box office or at the door. On the night, every scanned ticket turns its seat green, so front of house can see who is in and where the gaps are.
- Pick-a-seat or general admission
- Holds, comps and invoices for groups
- Online money goes to your own Stripe account
The Wings
What is waiting in the wings near you.
Costumes, props, set and kit that theatres near you are lending, giving away or selling, each with a photo and its price. Ask to borrow, agree the dates in a message, and the loan goes in both theatres’ books. Share your own store and the next show starts with it.
- Lend, hire, give away or sell, or share a whole show’s set
- Wanted posts reach the theatres that have one
- A lending record on every theatre, never star ratings
Why theatres choose Theatra
- Built for theatre, not events: casting, rehearsals and the budget, not just tickets.
- Your first show is free, and every show is when tickets sell here.
- No monthly fee to start; the ticket fee is the income.
- Your money, your Stripe: ticket money never passes through us.
- Your people stay private: each person chooses what a theatre sees.
- Nothing typed twice: the app works out what it can.
On the night
The door and the bar, from a phone.
Preview
Scan at the door
Any phone is a scanner. Scan one code and the whole booking opens; admit everyone, or only who turned up.
In development
Pre-order the interval
Buyers order drinks and a programme from their ticket, and collect by name at the interval.
In development
Bar and shop till
A till for the bar and the merch table, with tonight’s pre-orders ready to tick off and the takings in the show’s accounts.
Pricing
Your first show is free.
Two price lists, with the same features in both. After your free show, a Show Pass covers one show, or the plan covers every show and the theatre’s own extras. Show history stays.
Prices in USD, before any sales tax.
For charities, amateur and community theatres. Discounted prices. One show free every year.
Sell a paid ticket through Theatra and you have the plan for twelve months, with nothing else to pay but the ticket fee.
Free
US$0
one show a year
All of Theatra, for one production every twelve months. No card to enter.
- One production in any twelve months
- Everything a Show Pass has, to try it: budget, finance and marketing
- As many members, cast and crew as you like
- Planning, casting, rehearsals and box office on every show
- Listed on this site and in the calendar feed
Show Pass
US$39
per production
One more show, with its budget and its marketing, once the free one is used.
- Budget, spending, receipts and profit and loss for that show
- Campaign plan, social media posts, artwork and posters for that show
- Buy one when a show comes up. No ongoing cost
Community
US$25
a month
Every show covered, plus memberships, newsletters and the bar till. US$250 if you pay annually.
- Every show covered, with its budget and marketing
- Memberships: tiers, renewals and priority booking
- Newsletters to your members and followers
- The bar till
- Priority email support
Ticket fees
You can sell tickets on every plan, including Free. The fee depends on your price list. On Community, a paid ticket sold here earns the plan for a year.
Community: we charge 5% of each paid ticket sold online through Theatra, capped at US$1.00. On a US$8 ticket that is US$0.40. From US$20 up it is US$1.00.
Ticket sales land directly in your Stripe account.
If you cancel or move a performance, we refund our fee.
No fee on
- Free tickets, comps and cast tickets
- Anything sold at the door, in cash or on your own card reader
- Donations and Gift Aid
- Being listed on this site and in the calendar feed
- The asset and lending network
- AI help, within fair use
- A monthly allowance of campaign and flow emails, then a small charge per thousand
Common questions
- What counts as our free show?
- A production counts the day you give it a performance date, and the free one has everything a Show Pass has. Planning, casting and rehearsals are free on every show. On Community, the first production you date in any twelve months is free. On Professional, your first production is free.
- Which price list are we on?
- You choose when you set up your theatre. Charities, amateur and community theatres are on Community. Commercial and professional theatres are on Professional. Ask us if you are not sure.
- Do you charge per member?
- No. Add as many people as you like, on any plan.
- Do we need a plan if we sell our tickets through Theatra?
- Not on Community. The first paid ticket you sell through Theatra gives you the plan, and it runs for twelve months after your last paid ticket. Sell a show here each year and you never pay for a plan or a pass. Professional theatres pay their list as well as the fee.
- Can we send newsletters on the free plan?
- Newsletters come with the plan, bought or earned by selling tickets here on Community. Memberships and the bar till are the same: they belong to the theatre, so a Show Pass does not include them.
- What happens if we stop paying?
- You keep access until the end of the period you paid for, then go back to Free. Nothing is deleted, and you can export your data whenever you like.
- Is there a trial?
- The free show is the trial. There is no card to enter and no clock running.